Posts Tagged: Smart Group

How to… cater for branded events

David Ridgway, executive head chef at Smart Group, outlines the issues which need to be considered when it comes to catering for branded events.

Requirements that need to be met for branded events are massively different to standard occasions. Lots of research needs to be undertaken in order to produce completely bespoke menus. For standard events our menu bank would be used as these recipes already contain specifications and costing; for branded events it needs to be an original offering.

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